June 22, 2010
VITAMIN WATER INVADES JAPAN!
Any of my former roommates know that I used to be obsessed with Glaceau's Vitamin Water, and that my frig was always stocked with these badboys. So I was quite overjoyed when I spotted a few flavors at Narita Airport earlier this year. I instantly grabbed my favorite fruit punch flavor to quench my thirst, but soon realized distribution was pretty small and they weren't as readily available as I had hoped.
So this was a few months ago, and it now seems they have made a push for wider distribution, even having exclusive vending machines like the one pictured above. They're still a little hard to find in more suburban Tokyo areas, but you can find these all over the busier hip locations (found this one in Shibuya). Now that the heat/humidity is settling in and ushering in the summer days, there's just something about GVW that quenches like no other, even though they do cost more and are slimmer than the US versions.
GVW has also released more flavors (changed a few of the names), and the latest is the refreshing XXX flavor, which really hits the spot during a hot humid day. Love it!